UE14 : Strategies in seed buisness and intellectual property

— Commercialization and marketing of seed company products
— Applied industrial economics and competition law
— Research and development R&D and intellectual property issues

Prior knowledge of the seed industry
Knowledge of market research and sector analysis

To situate seed companies in their competitive environment

— Be able to situate the economic and legal constraints of seed companies
— Protect an innovation and understand its economic implications in terms of competition and competitiveness.
— Understand the strategies of seed companies to valorize their products and the associated marketing policies.
— Analyze the competitive seed market and propose recommendations to the marketing and R&D departments of seed companies.

— Carlton D.W. & Perloff J.M. (2015) Modern Industrial Organization, Pearson.
— OCDE (2018), Concentration in Seed Markets: Potential Effects and Policy Responses, Éditions OCDE https://doi.org/10.1787/9789264308367-en .
— Smith, S., Lence, S., Hayes, D., Alston, J., & Corona, E. (2016). Elements of intellectual property protection in plant breeding and biotechnology: interactions and outcomes. Crop Science, 56(4), 1401-1411.
— Rousselière, S., Ramani, S. V., & Rousselière, D. (2021). The organizational choice of technology transfer mode: Theory and application to the genetically modified plant industry. Managerial and Decision Economics. 42(6) : 1466-1476 

Management Simulations and Applied Industrial Economics Games
https://mitsloan.mit.edu/teaching-resources-library/management-simulations
https://economics-games.com/

International Seed Federation, A Guide to Intellectual Property,
https://worldseed.org/wp-content/uploads/2021/10/IP-Guide-v15-31may2021.pdf